Indirect expenses in sellerboard represent costs that are not directly tied to a single Amazon order, such as software subscriptions, salaries, accounting fees, tools, or general overhead.
These expenses are subtracted from your gross profit to calculate Net Profit and can optionally be assigned to products, marketplaces, or advertising for more granular analysis.
Where can I view my expenses?
You can view expenses at different levels depending on how detailed you want your analysis to be.
Account-level (overall profitability)
To see how expenses affect your total business profit:
- Go to Profit → Dashboard.
- Use the Tiles view (default).
- Click More on any time-based tile (e.g. Today, This month).
- Scroll down to expand the full financial breakdown.
Expenses are shown alongside:
- Cost of Goods
- Refund costs
- Advertising costs
- Amazon fees
- Shipping costs
- VAT (EU only)
Product-level (assigned expenses)
To see expenses applied to specific products:
- Go to Profit → Dashboard.
- Scroll down to the Products section.
- Click More next to a product.
- Review the Expenses section in the expanded view.
Only expenses explicitly assigned to that product will appear here.
Adding expenses manually
How do I add a new expense?
- Go to Profit → Expenses.
- Click Add at the bottom of the page.
- Enter:
- Expense title
- Amount
- Choose the frequency:
- One-time
- Weekly
- Monthly
- (Optional) Assign:
- A category
- One or more products
- An Amazon marketplace (country)
- (Optional) Enable Show this expense under Advertising Cost if applicable.
- Click Save.
The expense will immediately affect Net Profit calculations.
Assigning expenses to products or marketplaces
Can I assign an expense to a specific product?
Yes.
When adding or editing an expense:
- Click Add a product
- Select one or multiple products
- Save the expense
This allows you to allocate shared costs such as packaging, photography, or logistics across relevant products.
Can I assign an expense to a marketplace?
Yes.
You can select the Amazon marketplace (country) the expense applies to (e.g. Amazon.com, Amazon.de).
The expense will only affect profitability in that marketplace.
Amortizing expenses over time
Can I spread an expense across multiple days?
Yes. sellerboard supports daily amortization.
To amortize an expense:
- Add or edit an expense.
- Enable Amortize expense daily.
- Save the expense.
The cost will be distributed evenly across the selected time period instead of being applied on a single date.
💡 This is ideal for subscriptions, storage fees, or long-term service costs.
Importing expenses in bulk
How do I import multiple expenses?
- Go to Profit → Expenses.
- Click Import.
- Download the provided template.
- Fill in your expense data.
- Upload:
- CSV
- Excel
- Or paste a Google Sheets URL
- Click Import.
Bulk import is useful for:
- Advertising spend
- Freelancer payments
- Historical cost backfills
Why isn’t my imported expense showing up?
Common causes:
- Missing required fields (amount, date, marketplace)
- Incorrect formatting
- Misspelled product or marketplace names
Review the import file, correct errors, and re-upload.
Exporting expenses
How do I export my expense data?
- Go to Profit → Expenses.
- Click Export.
If the file is large, you’ll see:
Your file is being prepared. Email me when ready.
Once ready, you can download the file for accounting or auditing purposes.
Editing or deleting expenses
How do I edit an expense?
- Go to Profit → Expenses.
- Click the three-dot menu next to the expense.
- Select Edit, make changes, and Save.
How do I delete an expense?
From the same menu, choose:
- Delete this expense – removes a single entry
- Delete this and following expenses from series – stops a recurring expense from a certain date
- Delete expense series – removes the entire recurring history
⚠️ Deleted expenses cannot be restored.
How expenses affect profit calculations
How is Net Profit calculated?
- Gross Profit =
Sales − COGS − Refund costs − Advertising costs − Amazon fees − Shipping costs − VAT (EU only) - Net Profit =
Gross Profit − Expenses
Expenses always reduce Net Profit.
What’s the difference between Advertising Cost and regular expenses?
If an expense is marked as Advertising Cost:
- It appears under Advertising instead of Expenses
- It affects PPC metrics such as ACOS and TACOS
Regular expenses:
- Only affect Net Profit
- Do not influence PPC performance metrics
Bulk editing limitations
Can I edit multiple expenses at once?
Not directly in the interface.
To update multiple expenses:
- Export expenses
- Edit them in a spreadsheet
- Import the updated file
Deleting linked products or marketplaces
What happens if I delete a product or marketplace tied to an expense?
- The expense will no longer be applied
- It disappears from dashboards and reports
- The expense record itself remains, but has no active target
💡 Always review assigned expenses before deleting products or marketplaces.
Common questions
Can I restore a deleted expense?
No. Deleted expenses are permanently removed.
Can I track expenses that change every cycle?
Yes. Enter them as one-time expenses instead of recurring ones.
Does sellerboard sync expenses automatically from other platforms?
No. Expenses must be added manually or via import.