The Alerts Settings page is where you control which alerts are active, how they are triggered, and how you’re notified when something important changes in your Amazon business.
While the Alerts Dashboard shows what already happened, the Settings page defines what sellerboard should watch for going forward. Each alert type can be configured independently, allowing you to tailor alerts to your business priorities.
Use this page to:
- Enable or disable specific alerts
- Adjust thresholds and conditions
- Limit alerts to certain marketplaces or products
- Control email and in-app notifications
Accessing Alerts Settings
How do I open the Alerts Settings page?
- Open the main menu.
- Go to Alerts.
- Switch to the Settings tab.
On the left, you’ll see a list of available alert types.
On the right, you’ll see the configuration panel for the selected alert.
Enabling and disabling alerts
Each alert can be turned on or off individually.
How do I enable or disable an alert?
- Select the alert type from the list on the left.
- Use the Enable toggle in the configuration panel.
Disabled alerts are not evaluated and will not trigger notifications.
Notification methods
For each alert, you can control how you want to be notified.
How do notifications work?
You can choose:
- In-app notifications (visible in the Alerts Dashboard)
- Email notifications
- Or both
Notifications are sent when the alert conditions are met.
Email alerts are sent to the primary account email address. To change this address, update it under Settings → Profile.
Marketplace and product scope
Most alerts can be scoped to specific marketplaces or subsets of products.
Limiting alerts by marketplace
Many alert types allow you to select one or more marketplaces.
Only data from the selected marketplaces will be monitored.
This is useful if:
- You want tighter monitoring in your main markets
- Some regions are less operationally critical
Limiting alerts by product tags
Some alerts support filtering by product tags.
Instead of selecting individual SKUs, you can:
- Apply tags to products (for example, “Top Sellers”)
- Configure alerts to trigger only for products with those tags
This allows you to focus alerts on high-impact products without constant reconfiguration.
Alert thresholds and logic
Some alerts are triggered by thresholds or changes over time, rather than single events.
How thresholds work
For alerts like Sales Dropped, Orders Dropped, or Ad Spend Increased, you define:
- A percentage change
- A comparison period (for example, the last X days)
If the condition is met, the alert is triggered.
Only one configuration is active per alert type, but product tags can be used to apply different logic across product groups.
Resetting alert settings
What does “Reset to default” do?
Clicking Reset to default restores the alert’s original configuration.
This:
- Removes custom thresholds
- Clears marketplace or tag filters
- Resets notification preferences
This is useful if an alert becomes too noisy or was over-customized.
When alerts are evaluated
Alerts are evaluated daily using the most recent data available from Amazon.
If an alert condition is met:
- The alert appears in the Alerts Dashboard
- Notifications are sent immediately (depending on your settings)
Alerts are not retroactive and only trigger after being enabled.
When alerts don’t trigger
If an enabled alert does not trigger, possible reasons include:
- The condition has not been met
- The selected marketplace or tag has no active data
- Email notifications were filtered by your email provider
In such cases, reviewing alert conditions and scope usually resolves the issue.
Alert history limitations
Currently, sellerboard does not provide a long-term alert history log.
Alerts are visible:
- At the time they are triggered
- Until they are resolved or archived
For ongoing monitoring, it’s recommended to resolve alerts once addressed and rely on email notifications for critical events.
Types of alerts available
The Alerts Settings page groups alerts into several operational categories, including:
- Inventory monitoring (low stock, out of stock, days of supply)
- Profitability changes (sales drops, refund spikes, order changes)
- Advertising performance (ad spend, ACOS, ad sales)
- Buy Box monitoring
- Account and listing health (inactive listings, fee changes, payout delays)
Each alert type has its own logic and configuration options.