The Cashflow page helps you track actual money movements in and out of your business over time.
Unlike profitability dashboards, which focus on margins and performance, Cashflow focuses on liquidity — how much cash you have, how it changes, and how it may look in the near future.
Use this page to:
- Monitor payouts, expenses, purchases, investments, and dividends
- Understand net cashflow per period
- Track your cash balance over time
- Forecast upcoming cash positions
What is the Cashflow page used for?
The Cashflow module shows real cash movements, not accounting profit.
It is designed for:
- Liquidity monitoring
- Budgeting and planning
- Investment and purchasing decisions
- Understanding payout timing vs expenses
Changes made in Cashflow do not affect Profit, LTV, or other dashboards.
Timeline views and time periods
Which time periods can I select?
The Cashflow timeline supports both payout-based and calendar-based views.
You can choose from:
- Last 12 months by payout
- Last 12 months by month
- Last 3 months by payout
- Last 3 months by month
- Custom range
For custom ranges, you can switch between:
- Payout-based view
- Month-based view
This flexibility helps align cash tracking with how your Amazon payouts are structured.
Understanding the cashflow chart
What do the colors represent?
The timeline chart uses color coding to visualize different cash movements:
- Green bars – Amazon payouts
- Dark green bars – Investments
- Red bars – Expenses
- Dark red bars – Purchasing of goods
- Pink bars – Dividends
- Gray line – Net cashflow (difference)
- Blue line – Cash on hand
This makes it easy to spot:
- Periods of cash strain
- Large purchases or investments
- Changes in liquidity over time
Cash on Hand
How is Cash on Hand calculated?
Cash on Hand represents your cumulative cash balance at the end of each period.
It is calculated as:
- The running total of all cash inflows and outflows
- Based on payouts, expenses, purchases, investments, and dividends
It shows how much liquidity you would theoretically have if all transactions occurred as listed.
Forecasting future cashflow
How is the forecast calculated?
sellerboard automatically forecasts the next three periods based on your selected view:
- Three payouts, or
- Three months
The forecast uses historical transaction patterns to estimate future values for:
- Payouts
- Expenses
- Other cashflow categories
Can I rely on the forecast?
Forecast values are estimates, not guarantees.
They are intended to:
- Support planning
- Highlight potential cash gaps
- Help with budgeting decisions
They should not be treated as official financial projections or accounting statements.
Customizing the view
Can I filter or customize what’s shown?
Yes.
Click the Configuration icon in the top-right corner of the chart to:
- Show or hide transaction types
- Adjust grouping logic
- Control which cashflow categories appear
This allows you to tailor the view to your planning needs.
Importing and exporting cashflow data
Can I import or export data?
Yes.
- Use Import to upload cashflow data
- Use Export to download existing data
This is useful for:
- Offline analysis
- External accounting workflows
- Historical record keeping
Impact on other dashboards
Does editing Cashflow affect Profit or LTV?
No.
The Cashflow module is fully independent.
- It does not affect profitability calculations
- It does not change LTV metrics
- It does not modify operational dashboards
Its sole purpose is liquidity tracking and planning.
Financial reporting and limitations
Can I use this for accounting or tax filing?
The Cashflow page is intended for internal planning and analysis only.
While it supports:
- Budgeting
- Investment decisions
- Cash planning
…it is not a replacement for formal accounting systems or tax documentation.
Common questions
Why does Cashflow differ from my Profit Dashboard?
Profit shows performance; Cashflow shows liquidity and timing.
Can I manually adjust entries?
Yes. You can add, edit, import, or remove entries directly on the Cashflow page.
Does Cashflow track bank balances automatically?
No. Cashflow reflects the transactions you enter or import.