The Reports page allows you to export detailed data from sellerboard for offline analysis, sharing, or external reporting.
Reports are based on your Profit Dashboard data and provide structured exports covering sales, profits, orders, advertising performance, inventory history, and customer behavior across different time ranges and breakdowns.
Use reports when you need:
- Raw data for deeper analysis
- Period comparisons outside the app
- Inputs for accounting or BI tools
- Shareable performance summaries
General questions
What is the purpose of the Reports page?
The Reports page lets you download structured exports of your Profit Dashboard data.
You can analyze:
- Sales and profit performance
- Orders and order-level profitability
- Advertising efficiency
- Stock history
- Customer behavior and repeat purchases
In which formats can I export reports?
All reports can be downloaded as:
- Excel (.xlsx)
- CSV (.csv)
Can I include detailed cost breakdowns?
Yes.
For most reports, you can enable:
“Show detailed breakdown of Amazon fees, refund costs, and COGS”
This adds granular cost components to the export.
Available report types
Dashboard reports (Day / Month / Product)
These reports export the same metrics you see in the Profit Dashboard, structured by different dimensions.
Dashboard by day
Breaks down Profit Dashboard data by individual day.
Dashboard by month
Aggregates Profit Dashboard data by month.
Dashboard by product
Breaks down Profit Dashboard data by product and time period.
Included metrics:
- Sales
- Refunds
- Advertising costs
- Amazon fees
- COGS
- Shipping costs
- Profit
- ROI
- Margin
- And related KPIs
Orders report
What data does the Orders report include?
The Orders report provides order-level detail for each transaction, including:
- Product and SKU
- Units sold
- Coupon codes
- Shipping costs
- Amazon fees
- COGS
- Refunds
- Net profit per order
This report is useful for:
- Auditing individual orders
- Validating cost calculations
- Deep operational analysis
Sales by product / month
How is this different from Dashboard by Product?
The Sales by product/month report focuses specifically on sales dynamics over time.
It helps you:
- Spot growth or decline per product
- Identify seasonality patterns
- Compare month-over-month performance
This report is sales-focused and does not include the full profitability context of dashboard exports.
Advertising performance report
What does the Advertising Performance report show?
This report evaluates the effectiveness of your advertising efforts.
Key metrics include:
- Conversion rate
- CPC (Cost per Click)
- PPC ACOS (Advertising Cost of Sales)
- TACOS (Total Advertising Cost of Sales)
- ROAS (Return on Ad Spend)
Use this report to assess campaign efficiency and long-term ad profitability.
Repeat customers (by brand)
What does this report show?
The Repeat Customers (by Brand) report shows the share of orders placed by repeat buyers.
A repeat customer is defined as:
A buyer who has purchased the same brand more than once within the selected time period.
This report helps you:
- Measure customer loyalty
- Evaluate brand strength
- Complement LTV analysis
Stock history report
What is included in the Stock History report?
The Stock History report shows:
- Inventory levels on a specific date
- Broken down by product and marketplace
It is useful for:
- Tracking stock fluctuations
- Validating COGS and FIFO calculations
- Auditing historical inventory positions
Report settings and options
Can I select a custom time range?
Yes.
All reports allow you to define a From / To date using the calendar picker.
Can I export data by marketplace?
Yes.
You can:
- Export per marketplace (e.g. Amazon.com, Amazon.ca, Amazon.mx)
- Run multi-marketplace reports where applicable
Marketplace filters apply consistently across supported reports.
Common questions
Do reports update automatically when data changes?
Reports reflect the data state at the moment of export.
Can I automate report exports?
No. Reports must be generated manually.
Are reports affected by Cashflow edits?
No. Reports are based on Profit data only.