The PPC Dashboard is the central place in sellerboard for analyzing and managing Amazon advertising with full visibility into profitability.
Unlike Amazon’s native advertising console, it connects PPC data with your real business costs—COGS, Amazon fees, refunds, shipping costs, and assigned expenses—so you can evaluate ads based on actual profit impact.
Use the PPC Dashboard to understand how advertising affects your business, identify where money is made or lost, and take informed action at every level of your PPC structure.
What the PPC Dashboard shows
The PPC Dashboard combines three perspectives into a single workflow.
At the top, you see performance over time.
On the right, you see a profitability summary explaining why results look the way they do.
At the bottom, you work with a detailed table where analysis and actions happen.
All sections respond to the same date range, filters, and selected PPC level.
Analyzing PPC performance over time
At the top of the dashboard, the timeline chart shows how your advertising performance changes over time.
By default, it displays ad spend, profit, and ACOS together.
This view helps you understand whether increased spend leads to increased profit, or whether efficiency declines as spend grows.
How do I change the time period?
- Click the date selector above the chart.
- Choose a predefined period (e.g. last 30 days, last 3 months).
- Or select Custom range and define your dates.
The chart automatically switches between daily, weekly, or monthly aggregation based on the selected range.
Understanding PPC profitability
On the right-hand side, the profitability panel explains how advertising results translate into profit.
It shows PPC sales, orders, ad spend, refunds, Amazon fees, COGS, expenses (when applicable), estimated profit, average CPC, and ACOS.
This panel answers one core question:
Is my advertising profitable once all relevant costs are included?
The values update instantly when you change filters or drill down into campaigns, keywords, or search terms.
Drilling down into PPC data
You can analyze PPC performance across the full Amazon advertising hierarchy.
Start at account level and drill down into portfolios, campaigns, ad groups, keywords, and search terms.
Each level uses the same profit calculation logic, ensuring consistency across the dashboard.
How do I switch between PPC levels?
- Use the tabs above the table (Portfolios, Campaigns, Ad groups, Keywords, Search terms).
- Click a row to drill down further where available.
Working with the performance table
The table at the bottom of the dashboard is where detailed analysis and actions take place.
Depending on the selected level, it shows metrics such as ad spend, PPC sales, ACOS, profit, break-even ACOS, budgets, bids, and automation status.
How do I edit bids?
At keyword level, bids can be edited directly in the table.
- Switch to the Keywords tab.
- Click on the Current bid value.
- Enter a new bid and confirm.
This allows you to adjust bids while seeing ACOS, break-even ACOS, and profit at the same time.
Using break-even ACOS
Break-even ACOS represents the maximum ACOS at which advertising neither generates profit nor loss.
sellerboard calculates this value using real cost data, including product price, COGS, Amazon fees, refunds, and other applicable costs.
Comparing actual ACOS to break-even ACOS helps you decide whether to scale, optimize, or pause campaigns, keywords, or search terms.
Filtering and focusing your analysis
The PPC Dashboard includes advanced filters to help you narrow large PPC accounts to what matters most.
You can filter by keyword or search term, marketplace, campaign type, campaign status, automation status, or by numeric ranges such as ACOS, spend, profit, orders, or clicks.
How do I filter by automation status?
- Click More filters in the top right.
- Open Automation status.
- Select the statuses you want to include (e.g. Off, Test, On).
How do I filter by campaign type?
- Click More filters.
- Open Campaign type.
- Select the relevant types (e.g. Sponsored Products, Sponsored Brands).
How do I filter by performance ranges?
- Click More filters.
- Choose a metric such as ACOS, Spend, or Profit.
- Enter minimum and/or maximum values to apply the filter.
Filters apply across the chart, profitability panel, and table at the same time.
Automation and recommendations
How do I see what’s automated?
Automation status is shown directly in the table.
- Look at the Automation status column.
- Check whether automation is Off, in Test mode, or On.
This gives you immediate visibility into which campaigns or keywords are managed automatically.
How do I accept bid recommendations?
- Review the Bid recommendation column in the table.
- Click Accept recommendation for a single item, or use bulk actions where available.
- Confirm the change.
Recommendations are based on historical performance, break-even thresholds, and real cost data.
They are only applied automatically when automation is enabled.
Supported campaign types
The PPC Dashboard supports all major Amazon advertising formats, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
All campaign types are analyzed using the same profit-aware logic.