The Alerts Dashboard is a real-time monitoring center for critical events that can affect your Amazon business. It highlights important changes and issues as they happen, so you can react quickly and protect sales, inventory, and profitability.
sellerboard automatically monitors your Amazon account and surfaces alerts related to listings, inventory, fees, fulfillment, and account health. The dashboard is designed to help you notice problems early, before they turn into lost revenue or operational disruptions.
Use the Alerts Dashboard to:
- Monitor urgent account and listing changes
- Detect inventory and fulfillment risks
- Identify unexpected fee or cost changes
- Quickly navigate to the area where action is required
What the Alerts Dashboard shows
Each alert represents a detected event that may require attention. Alerts are grouped by type and visually distinguished so you can immediately see what kind of issue occurred.
Common alert categories include:
- Buy Box status changes
- Listing blocks or suspensions
- Low or critical inventory levels
- Unexpected fee changes
- Listing content or title changes
- FBA shipment issues or missing units
Alerts are generated automatically based on Seller Central data. No manual creation is required.
How alerts are generated
sellerboard continuously scans your Amazon data for changes, anomalies, and threshold breaches.
An alert is created when:
- A monitored value changes unexpectedly
- A predefined threshold is crossed
- Amazon reports a status change that may impact performance
Unless you customize alert thresholds, the default settings are designed to catch material issues, not minor fluctuations.
Investigating an alert
What happens when I click an alert?
Clicking an alert opens additional context or redirects you to the relevant page in sellerboard, such as:
- Products
- Inventory Planner
- Profit Dashboard
- Shipments
- Other related modules
This allows you to move directly from detection to investigation without searching manually.
Resolving alerts
How do I mark an alert as resolved?
Once you’ve addressed the issue:
- Open the alert.
- Click Resolve (or use the resolve checkbox).
Resolved alerts are removed from your active list, keeping the dashboard focused on unresolved or new issues.
Resolving an alert does not change data in Amazon—it simply marks the alert as handled in sellerboard.
Viewing past alerts
The Alerts Dashboard prioritizes recent and relevant alerts.
Older alerts may be:
- Archived automatically
- Hidden behind filters or date controls (if available)
This helps prevent outdated issues from cluttering your view while still allowing you to review alert history when needed.
Customizing alert behavior
How do I control which alerts are shown?
Alert behavior can be customized from Alerts → Settings.
From there, you can:
- Enable or disable specific alert types
- Adjust thresholds (for example, low-stock limits)
- Control notification preferences
Changes apply going forward and do not affect past alerts.
Email notifications
Can I receive alerts by email?
Yes.
If email notifications are enabled in the Alerts settings, sellerboard can send alert summaries by email. Depending on your configuration, notifications can be sent:
- Immediately
- As daily summaries
Email alerts are optional and meant to complement the in-app dashboard.
Duplicate or recurring alerts
You may see multiple alerts for the same type of issue if it:
- Reoccurs after being resolved
- Changes again (for example, Buy Box lost multiple times)
In these cases, resolving older alerts helps keep your focus on the most recent events.
When an alert looks incorrect
If an alert appears unexpected or incorrect:
- Verify the product or account status directly in Seller Central
- Review your alert settings and thresholds
- Check whether the alert reflects a temporary or already-resolved Amazon update
If inconsistencies persist, sellerboard support can help clarify the source of the alert.